For the 5th annual Sarasota Invitational Regatta, I planned and executed the Media plan. Components of this plan included:
- Updating, editing, and writing content for SIR registration page on Regatta Central.
- Updating and generating content for http://www.sarasotainvitational.com
- Managing social media sites for the regatta: Facebook and Twitter
- Managing social media for Sarasota County Rowing Club
- Drafting two press releases and serving as media coordinator for the event
- Drafting content and editing the event program
Over 4,000 rowers and spectators attended the Sarasota Invitational Regatta on February 22-23, 2014.