The Process
Every job is tailored to the client, so workflows vary. For example, from-scratch website copy may also receive a wireframe and 2-3 rounds of revision. But generally speaking…
Introductory Call
We chat about what you need, the end goals, and the scope of work. I’ll ask about your brand guidelines, including voice and tone, don’ts and dos. We’ll see if we are the right fit.
Research
I dive into the work. First I review notes from our call and any guidelines or work briefs sent over. I research the topic at hand, seeking primary sources or relevant keywords. This information crafts an outline.
Drafting
Ideas and notes and turned into copy. Time depends on the complexity of the topic and the type of work. Shorter copy can take longer than you think, as it requires careful selection of the words and phrases to pack the right punch.
Revision
Now the magic happens. The copy simmers for at least 24 hours. Mature copy is reviewed, first for clarity of ideas, accuracy, and phrasing. Next, it’s run through some of the latest copywriting tools, checking for readability, originality, and grammar. Copy is cross-checked against client notes and briefs.
Delivery
A polished copy is delivered for review, with any special notes included. Client sends feedback for further copy enhancement. After changes are made, a final working draft is ready for use.
Copy Writing and Editing Experience:
- Bi-weekly real estate blogs of 2,500+ words
- Website copy for an electrical services company
- Website copy revision for indoor rowing studio
- Professional bios
- Podcast show descriptions with social media copy
- Monthly real estate email newsletter
- Ghostwriting a 30,000 word nonfiction book on branding and social marketing
- Youtube video descriptions from provided keywords
- Editing a 40,000 word romance fiction
- Proofing real estate marketing copy
McMo Writes 