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Are Email Newsletters Still Effective for Real Estate?
Email is an owned audience. Your list belongs to you. How many times have social platforms and search engines changed their algorithms? An overnight update can cut your reach in half.
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My Step-by-Step Process to Fact Checking AI-Generated Content
The article confidently listed the top employers for Fort Mill, South Carolina: “LPL Financial, Ross Stores, and Bank of America.” But, as I tell my kid all the time, speaking something with confidence doesn’t…
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Why Real Estate Newsletters Are Boring (And How to Be More Interesting)
A cut-and-paste of information found on any news outlet is a turn-off. Personalization is the magic that connects you to your clients long after you’ve helped with buy or sell.
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Adult Friendships Are Hard. Sports Make Them Easier.
Vice, Boston Magazine, RealSimple, and others have all published articles declaring making adult friendships hard. Our multiple moves across states drove this home in very real ways. “You thrived in Sarasota,” my husband pointed…
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What I Look for When I Edit Real Estate Copy
Editing never loses its importance, whether you choose to have AI generate a first draft or to write from scratch. Both workflows benefit from a close read.
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The Biggest Mistake With AI Content Real Estate Agents Make
AI promises faster publishing, easier blog production, and consistent output without hiring a writer. It’s fast and cheap. But read that output closely.
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5 Reasons Your Real Estate Website Isn’t Showing Up in AI-Powered Search
AI-powered answer engines crawl the web differently from how search engine crawlers work. They scan for content they can extract, quote, and serve as a direct answer. No more dozens of blue links as…
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A Real Estate Agent’s Guide to Answer Engine Optimization
AI systems aren’t planning to buy or sell a house with you. They hunt for information that answers questions. Nuance is not something these language learning models (LLMs) have mastered (yet). Extractable patterns make…
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Why SEO Alone Isn’t Enough for Real Estate Agents Anymore
Most agents have not yet adapted, creating an opportunity for those who are thinking ahead. Optimizing now for answer engines can: Build authority earlier Increase visibility in AI search tools. Strengthen trust before prospects…