I’m Casey McKenna-Monroe.
Everyday choices shape a sustainable and meaningful life. I explore these choices through shared knowledge promoted in articles, social media, and more. I specialize in well-researched location content that blends on-the-ground experience with practical insight for real estate, travelers, and others.
Recent thoughts
5 Reasons Your Real Estate Website Isn’t Showing Up in AI-Powered Search
AI-powered answer engines crawl the web differently from how search engine crawlers work. They scan for content they can extract, quote, and…
A Real Estate Agent’s Guide to Answer Engine Optimization
AI systems aren’t planning to buy or sell a house with you. They hunt for information that answers questions. Nuance is not…
Impact
Partner with me
Do you need support content writing? Thoughtful copywriting balances clarity, voice, and search engine optimization (SEO) best practices. For over a decade, I’ve helped:
- Individual real estate agents send monthly email newsletters
- A real estate platform build SEO content to drive organic traffic and links
- Interviewed subject matter experts for company features
- Overhauled landing page copy to boost keywords
- Executives stay present on LinkedIn
- Fact-check and revise AI generated copy
Services include:
- Articles and blog content
- Website copy
- Editing and revision
- AI-assisted content refinement
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Testimonials
Why me?
Experienced Copywriting
While I’m not afraid to try tools like ChatGPT and other AI platforms, the goal is always to craft human and results-driven content. I enjoy flexing my writing muscle and tackling a project from scratch. But if you’d rather speed things up with AI outlines or first drafts, revising copy is one of my favorite things to do!
Real Estate Writing
Residential and commercial real estate professionals have relied on me since 2013 for their website content, email marketing, blogs, and white papers. I have long-standing relationships with residential real estate agents and affiliated service providers. See some of my work at ez Home Search.
AWAI-Verified
The AWAI Verified™ designation is earned after passing AWAI’s test demonstrating an understanding of copywriting principles and best practices.
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