camckenna
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How to Get Your Business Mentioned in ChatGPT
AI search tools draw on these different sources when answering questions. How ChatGPT weighs them isn’t public, but businesses that appear across independent sources described in similar terms earn the “trust” signal.
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How to Write So an AI Search Engine Quotes You
“Quotable” also means your information answers a viable question someone is searching for. But AI doesn’t want your grandmother’s poultice recipe. Programmers want AI to be useful, and that means sourcing their information from trustworthy sources.
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Lessons From “On Writing Well” About Writing in The Age of AI
Do you look at a house and say, “Wow, that framing is spectacular. What a solid slab foundation!” No. You see finished, dressed home. The structure hides. That’s the premise of “On Writing Well,” William Zinsser’s classic on nonfiction writing. Fifty years on, the book’s advice holds up.
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How to Write a Neighborhood Guide AI Search Engines Will Cite
For real estate agents, neighborhood guides are your time to shine! Within your lived experiences lies a treasure trove of insights that could help people decide where to live. And AI search engines love that.
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Are Email Newsletters Still Effective for Real Estate?
Email is an owned audience. Your list belongs to you. How many times have social platforms and search engines changed their algorithms? An overnight update can cut your reach in half.
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My Step-by-Step Process to Fact Checking AI-Generated Content
The article confidently listed the top employers for Fort Mill, South Carolina: “LPL Financial, Ross Stores, and Bank of America.” But, as I tell my kid all the time, speaking something with confidence doesn’t make it true. AI-generated copy has the same problem.
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Why Real Estate Newsletters Are Boring (And How to Be More Interesting)
A cut-and-paste of information found on any news outlet is a turn-off. Personalization is the magic that connects you to your clients long after you’ve helped with buy or sell.
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Adult Friendships Are Hard. Sports Make Them Easier.
Vice, Boston Magazine, RealSimple, and others have all published articles declaring making adult friendships hard. Our multiple moves across states drove this home in very real ways. “You thrived in Sarasota,” my husband pointed out. “I had more friends in Kentucky.” The observation rang true. Each of us thrived in different states. The pattern lay…
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What I Look for When I Edit Real Estate Copy
Editing never loses its importance, whether you choose to have AI generate a first draft or to write from scratch. Both workflows benefit from a close read.