Author: camckenna
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From Benched to Balanced: How Embracing Athletic Injuries Can Make You Stronger
My injury threw up “no” after “no.” No rowing, my main sport. But also, no biking, running, or stair-stepping allowed. No leg press, squats, or deadlifts. Once I stopped resisting and accepted what I couldn’t do, the question became: what could I do?
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Your Writing Quirks Are Showing (And That’s Actually Good News)
In fast-paced journalism, revision often happens under deadline pressure. More emphasis is placed on factual accuracy, organization, and proofreading. The patterns disappear when you’re close to something. [Or, “when you’re close to something, the patterns disappear.”]
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How Do I Use AI?
To say a copy writer or copy editor isn’t using artificial intelligence at this point is an untruth. It’s about how we use it that matters.
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How I Edit: Revising for Voice
Today I tackle refining copy for voice. One of the more subjective aspects of writing, voice can capture your reader’s attention or turn them off completely.
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How I Edit: Improving a Blog Intro
Today it’s about revising an article’s introduction to better reflect the content and be more interesting. Writing the introduction is probably one of the most challenging aspects of long-form content like blogs, articles, and whitepapers.
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How I Edit: Formatting Copy for Mobile
Today it’s about formatting article copy to be mobile-friendly. Smaller chunks are easier for mobile viewers to skim and read. Here I adjust copy and find the best places for new paragraphs.
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How I Edit: Writing An Article Introduction
Ever wonder what choices copywriters make to improve their writing? This “think-aloud” video series provides insights into the editing process. Today it’s about writing better article introductions and first sentences.
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How I Edit: Organizing Ideas Together
Ever wonder what choices copywriters make to improve their writing? This “think-aloud” video series provides insights into the editing process. Today it’s about grouping similar ideas together.
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Everything to You Need to Know About Writing Headlines
How do you move your headline from “blah” to “click?” After reading from the experts, I’ve compiled a guide packed with headline writing tips and strategies.