After “location, location, location,” the second most talked about concept in real estate is quality images. I think any professional in the industry has seen grainy, poorly lit photos that do the property no justice. Snapping a photo of a room takes more talent than outsiders think.

Don’t stop at listing photos when you think of quality. Your content marketing program needs well-though out visuals tailored to the platform to position you as the go-to expert in your niche. This infograph shows why you need to pay attention to visuals in real estate content marketing.