Hashtags are the bread and butter of Twitter and Instagram. A clever hashtag brands content in one quick glance.
Never doubt the power of smart hashtagging in your content strategy. Make your accounts more discoverable by incorporating these real estate hashtags into your social content. Note: some hashtags can apply to more than one topic.
Agent-themed hashtags
These hashtags advertise your real estate agent services either for clients searching for an agent or firm, or if you offer a business-to-business service. Be creative in how you incorporate them into your post and be aware of copy limits.
- #realestate
- #realtor
- #realty
- #broker
- #properties
- #mortgage
- #homeinspection
- #(yourbrokerage)
- #(yourname)
- #openhouse
- #wanttomove
- #hatemyhouse
- #fixandflip
- #justsold
- #luxuryrealestate
- #interiordesign
- #homedecor
- #propertymanagement
Listing Hashtags
Use these hashtags to make a listing more discoverable on Twitter and Instagram. Add a photo to the Twitter posting for maximum impact.
- #ForSale
- #NewHome
- #HomeSale
- #HomesforSale
- #Listing
- #Renovated
- #JustListed
- #MillionDollarListing
- #(target neighborhood), i.e. #Brooklyn, #VeniceBeach
- #(city abbrev +)realestate, i.e. #NYCrealestate, #SRQrealestate
- #downtown (or #downtown + city)
- #dreamhome
- #homesweethome
- #cashcow
- #turnkey
- #brandnew
- #fixandflip
- #forlease
- #rental
- #selling
Describing a Property
Have special features worth highlighting? Hashtags can call attention to what makes that listing sing!
- #countrylife
- #oldhousecharm
- #waterfront
- #oceanview
- #cityview
- #craftsman
- #tinyhouse
- #uniquehouse
- #loft
- #gorgeoushome
- #retro
- #modern
- #condo
- #luxuryliving
- #fixerupper
- #curbappeal
- #richlife
- #pool
- #modelhome
- #instahome
Advertising Content
Have a great blog or piece of content you plan on distributing? These hashtags can help readers find it.
- #curbappeal
- #mortgage
- #homeinspection
- #creditscore
- #emptynest
- #housing
- #investment
- #property
- #househunting
- #realestatenews
- #realestatemarketing
- #realestateblogs
Building Community
Let others know what you’re doing as a professional. Adding special event hashtags helps spur networking opportunities with other agents, too.
- #realestateconference
- #NAR
- #propertymarket
- #smartagents
- #realtorslife
- #realestatenews
- #realestateexperts
Some to Think About
Social is about showing personality. Don’t be afraid to be a little creative, especially for a residential agent account. Share great meals out on the town, neighborhood highlights, or great moments at work.
- #lovemylife
- #ilovemyjob
- #housegoals
- #blessed
- #bestclientever
- #sales
- Hashtags for a specific development like #ritzcarlton
- #realestateporn
- #realestategoals
McMo Writes 