Social media had been an on-and-off effort for The Curreys Group, a real estate team in Sarasota. Efforts had been active in bursts, then quiet for stretches. It’s been managed by them and associate agents at various points in time with mixed dedication. The goal heading into early 2026 was to relaunch it with consistency: show up regularly, reach new audiences, and reinforce the brand presence they’d built over the decades through email and word of mouth.
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