copywriting
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Why Real Estate Newsletters Are Boring (And How to Be More Interesting)
A cut-and-paste of information found on any news outlet is a turn-off. Personalization is the magic that connects you to your clients long after you’ve helped with buy or sell.
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What I Look for When I Edit Real Estate Copy
Editing never loses its importance, whether you choose to have AI generate a first draft or to write from scratch. Both workflows benefit from a close read.
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A Real Estate Agent’s Guide to Answer Engine Optimization
AI systems aren’t planning to buy or sell a house with you. They hunt for information that answers questions. Nuance is not something these language learning models (LLMs) have mastered (yet). Extractable patterns make it easy to spot direct answers. Answer engines favor structured, specific content backed by verifiable data.
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How to Write Real Estate Blog Posts with AI (That Actually Sound Human)
Before fixing anything, it helps to see the pattern clearly. Remember, language models are built on predicting what words or turns of phrase logically come next. These vary slightly based on the model used because of what data they’re fed in training, but given their diet is similar in content, certain trends have emerged.
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How Do I Use AI?
To say a copy writer or copy editor isn’t using artificial intelligence at this point is an untruth. It’s about how we use it that matters.
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How I Edit: Revising for Voice
Today I tackle refining copy for voice. One of the more subjective aspects of writing, voice can capture your reader’s attention or turn them off completely.
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How I Edit: Improving a Blog Intro
Today it’s about revising an article’s introduction to better reflect the content and be more interesting. Writing the introduction is probably one of the most challenging aspects of long-form content like blogs, articles, and whitepapers.
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How I Edit: Writing An Article Introduction
Ever wonder what choices copywriters make to improve their writing? This “think-aloud” video series provides insights into the editing process. Today it’s about writing better article introductions and first sentences.
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How I Edit: Organizing Ideas Together
Ever wonder what choices copywriters make to improve their writing? This “think-aloud” video series provides insights into the editing process. Today it’s about grouping similar ideas together.