Tag: How I Edit

Today I tackle refining copy for voice. One of the more subjective aspects of writing, voice can capture your reader’s attention or turn them off completely.

Today it’s about revising an article’s introduction to better reflect the content and be more interesting. Writing the introduction is probably one of the most challenging aspects of long-form content like blogs, articles, and whitepapers.

Ever wonder what choices copywriters make to improve their writing? This “think-aloud” video series provides insights into the editing process. Today it’s about writing better article introductions and first sentences.

Ever wonder what choices copywriters make to improve their writing? This “think-aloud” video series provides insights into the editing process. Today it’s about grouping similar ideas together.