Pictures sell everything. You’re a real estate professional, you know this. That’s why you invest in quality photography for your real estate listings.
What about your content marketing? Do you carry over the same emphasis on quality visuals here? Your blogs, white papers, and social posts deserve the same visual treatment as the properties you represent. This means quality photo and videos! Nine reasons why:
1- Human brains like pictures! Ekaterina Walter & Jessica Gioglio’s book, The Power Of Visual Storytelling says we process images 60,000 times faster than text. Source
2- When a relevant image is paired with information, people retained 65% of the information three days later. Source
3- Did you know there are nearly 77 million millennials using social media in the United States? This generation’s buying power is only increasing in the coming years, so you’ll need to market to them.
4- A marketing study from August 2016 study pinpointed the top three social media platforms for millennials were Facebook, Instagram, and YouTube. Source
5- Few online visitors read your text to begin with, but 80% will watch the video. (Just 20% read text.) Source
6- Says Hubspot, “43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes.” Many of these watched videos are information that helps people solve a problem with their studies, hobbies, or job. Source
7- Facebook says its most-shared content includes photographs 87 percent of the time. Source
8- Want more engagement? Visuals drive 180% more engagement on web posts than text-only. Source
9- Want more conversions? Video increases conversions 8 times more than webpages without video.
Keep doing more research on the numbers, and you’ll find statistics about the growth of video, demand for VR/AR, and how marketers use visuals to reach new consumers. The summary is this: put thought into the photos or videos you post online. Don’t promote by text.