How I Edit: Improving a Blog Intro

Ever wonder what choices copywriters make to improve their writing? This "think-aloud" video series provides insights into the editing process. 

Today it’s about revising an article’s introduction to better reflect the content and be more interesting. Writing the introduction is probably one of the most challenging aspects of long-form content like blogs, articles, and white papers. You have establish the subject in a direct, concise way while still making it interesting to read. If you don’t, you risk losing the reader.

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