Ever wonder what choices copywriters make to improve their writing? This "think-aloud" video series provides insights into the editing process.
Today it’s about formatting article copy to be mobile-friendly. Digital copywriters have to find mobile-first when writing any copy, but especially blogs and articles. Us “more established” (aka older) copywriters are used to writing in 3-5 paragraph chunks, but they don’t display well on mobile devices. Smaller chunks are easier for mobile viewers to skim and read. Here I adjust copy and find the best places for new paragraphs.