How I Edit: Organizing Ideas Together

Ever wonder what choices copywriters make to improve their writing? This "think-aloud" video series provides insights into the editing process. 

Today it’s about grouping similar ideas together. We want logic when we read copy. If we’re writing about transmissions, we don’t switch to power steering and back to transmissions. Each section and sentence should logically lead into the next. When it doesn’t, we use headers and transitions to indicate change.

This example rearranges sentences to improve the logical flow of the copy section.

Talk about this post.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.